Racky Westrik is a journalist, copywriter and creative consultant. She was born and raised in Amsterdam, The Netherlands.
She’s a natural storyteller, with a more than curious mind and a knack for finding the heart in any story. Raised bilingual, fluent in both English and Dutch, she specializes in interviews and in-depth features. She loves exploring the world of fashion and everything connected to it – always tapping into the zeitgeist and pop culture.
She gets inspired by discovering upcoming brands, inventive ideas, exploring different cultures and learning something new every day. Artsy black and white photography and a well-timed movie quote also never fail to put a smile on her face.
While writing will always be her first love, she also works as a creative consultant. Combining her analytical mind and background in fashion styling – to lend her well-trained eye for detail, beauty and innovation to new and existing brands to help them (re-)imagine and refresh their creative strategies and content.
Her past and present clients include: